Although a young business, in the three years that Prestige High Tech Solutions had been trading, they had secured agreements with eight car dealerships, including BMW and Bentley, as well as four insurance companies to provide smart repair services to their customers.
With an ambition to grow their trade partnerships, Prestige approached us to develop their brand identity to convey their positioning as a smart repairs specialist, offering high quality, technology-driven repairs.
Their logo, which encompassed an alloy wheel, was limiting their potential to grow the smart repair service.
The creative concept favoured by Prestige retains the black and red colours and features a slick-looking prestige car, which is non-identifiable as a car brand. Positioning Prestige very much as a smart repair expert for high-performance cars.
Prestige loved the strapline of ‘Smart Repair Experts’ that we suggested, and this was incorporated into the logo design.
Working beyond the initial project scope the Xpress creative team designed their van wraps which were supplied locally and exterior signage boards for their industrial units on Kingstanding Business Park, Tunbridge Wells. The signage was also supplied and installed by the Xpress team.