News & Views
Exploring the Future of Printing: Trends and Innovations
A shop without signage would be like a car without petrol, or an ignition key: it simply wouldn’t work. Both would simply just sit there existing as non-entities, unused
24 April, 2024Crafting Impactful Brochure Copy to Engage and Convert
Is print marketing still important? Yes, it is. For a balanced marketing strategy that reaches as many people as possible, you’ll want to combine digital with, shall we
18 April, 2024The Effective Use of Signage in Retail Environments
A shop without signage would be like a car without petrol, or an ignition key: it simply wouldn’t work. Both would simply just sit there existing as non-entities, unused
11 April, 2024In Case You Missed It: Unlock the Secrets of Effective Marketing Communication
If you missed the recent article on successful marketing communications, here’s your chance to catch up.
09 April, 2024The Power of Vinyl Graphics for Brand Recognition
Are we all digital, all of the time? The answer is no. Digital imagery may be on the rise, but vinyl graphics are versatile and timeless.
06 April, 2024Why You Still Need Business Cards
Yes, you “still need business cards”. This statement assumes a growing assumption that they’re out of favour in some way; no longer required nor essential in our working
28 March, 2024Effective Signage and Wayfinding: Five Expert Tips
With decades of experience, Xpress Group offers five critical best practice tips to get everything right. Have you seen the signs of…? Well, everything? Indeed, you hav
20 March, 2024Maximising Brand Exposure with Vehicle Wraps
Do you have designs on your windows and walls, inside or outside? If not, in both senses, now could be the time.
13 March, 2024International Confex, 28th- 29th February, 2024 Excel London
We were pleased to exhibit at International Confex on February 28th and 29th at The Excel Centre in London.
11 March, 2024Unlocking the Secrets of Effective Marketing Communication
A marketing message: it sounds like a business cliché, doesn’t it? Everyone talks about your message – getting the right one across or being “on-message”
06 March, 2024Elevate Your Brand with Creative Graphics
Do you have designs on your windows and walls, inside or outside? If not, in both senses, now could be the time.
28 February, 2024The Enduring Benefits of Buying British
In the 2020s, we are all international. Or we’d like to think we are. It’s something we take for granted. Now that we can, we love to travel abroad.
26 February, 2024How to Maximise Value with Print: A Guide to Elevating Your Pricing Strategy
This article is all about costs. Not the business-critical products and services you buy but the ones you sell.
16 February, 2024Missed the Article on Direct Mail?
Direct mail, once known as junk mail, has undergone a significant transformation in recent years. It's no longer scatter-gun simplicity; instead, it's a smart, targeted
11 February, 2024How to Spec and Buy Print
Is printing complicated? Well, perhaps. It can be. Several variables are involved, and, as with so many business areas, there’s a degree of industry terminology going on
07 February, 2024Signage Essentials: A Picture Paints a Thousand Words
Look around you. Most of us take the existence of signage for granted. Signs inform, direct, attract, persuade, guide, instruct, prevent – and so much more.
01 February, 2024Leveraging Traditional Brochure Mailshots in a Digital World
Reports of the death of the brochure mailshot campaign have, to coin a well-worn phrase, been greatly exaggerated.
23 January, 2024Exploring the Sustainability and Innovation in Modern Printing Practices
Given our ever-increasing global population, the UN predicts that we will need the equivalent of three worlds by 2050, assuming we have 9.8 billion people on Earth. In o
17 January, 2024Exploring Short-Run Digital Printing
Printing is printing, right? Well, not exactly. While the end results of various processes may look and feel extremely similar, Xpress Group uses different techniques to
10 January, 2024Direct Mail – The New Digital Distribution
It’s sad but true: The Xpress Group team are old enough – although we prefer “wise enough” - to remember when direct mail was the norm.
03 January, 2024Missed the Article on Wayfinding?
Missed the Article on Wayfinding? Catch-up on what you need to know about the art of not getting lost.
27 December, 2023From Website and Digital Design to Print
What we mean is, would you be partial to influencing the hearts and minds of the customers you’d really like to sell to – the ones who are practically perfect in every w
27 December, 2023Point of Sale – What’s It All About?
This article is about point of sale, otherwise known as POS. There’s more to it than you may realise. We’ll explain what it is, its various forms, and how organisations
19 December, 2023Maximising Your Impact at Business Expos
Have you had a good year? Post-pandemic, most – but not all – businesses seem mostly to have recovered. You and your team may be taking stock and reviewing the past 12
13 December, 2023Wayfinding – The Helping Hand You May Not Even Notice
It was a fabulous holiday. Your plane landed on time, there were no delays at the baggage carousel, you zipped through passport control, and you were home before midnigh
06 December, 2023Carving Out a Greener Path
It should be clear to everyone that sustainability is not just a buzzword but a business imperative.
30 November, 2023Digital Vs. Litho Print – Understanding the Difference
When it comes to printing, there are two main types: Digital and litho. Which should you choose?
29 November, 2023How Green is Your Printer (Or Print Supplier)
Green printing may sound like a contradiction in terms. Surely, by its very nature, it can’t be socially responsible and economically viable at the same time.
22 November, 2023Large-format printing packs a punch like nothing else can
It's natural for every business that's engaged in competitive marketing to want to visually differentiate its brand.
15 November, 2023Print Distribution – What You Need to Know
Picture the scene: Good news: Your marketing collateral has been printed. It looks amazing. And, it actually exists as a real product.
09 November, 2023
