04 Aug How to create a beautiful brochure design
Brochures form an integral part of traditionally printed marketing collateral, despite the growing popularity of digital marketing channels. A well-designed brochure has a longevity that social and email marketing just cannot offer.
When brochure design is done well, it can be very much a collectable item, not only for its captivating visuals but for its detailed product-specific information.
Brochures are also extremely versatile, they can be used for promoting almost all types of products and services and printed in several formats such as menus, flyers, product guides, and newsletters, in addition to the conventional tri-fold style.
Given the multiple benefits of using brochures for marketing purposes, it should be noted that the brochure design; layout, content and images are the key factors, which determines its effectiveness.
What makes a good brochure design?
Our senior designer, Brent Simpson, shares his expertise with us to outline the top 5 things to look out for.
1. white space
It can be easy to go overboard with colour, images and headings to try and make an impact with your brochure.
Rather than adopting this approach, sometimes it’s best to take a step back and let the words and images breath on your page.
White is a great background colour in brochure design. It lets your images stand out and is used to break up paragraphs and sections.
We’re all familiar with the adage, ‘less is more’. Remember this and you can’t go far wrong.
Take the time to source excellent quality images. A good brochure design can be let down by low-resolution imagery.
Wherever possible and when budget allows, use original photography, as this will ensure that your brochure design is unique to you.
3. Use headlines
People skim brochures before reading in more detail, so make sure you use benefits driven headlines to catch their attention and persuade them to carry on reading.
4. Calls to action
What do you want the reader to do after reading your brochure? Visit your website? Call you for a quote? Make an appointment to visit your showroom? Make it clear to the reader what to do next and how.
Use actionable words and phrases in your call to action, such as ‘call today’ ‘start now’ ‘talk to an expert today’. Make it easy as possible for people to perform that action, so for instance, if you want to direct people to your website, consider including a QR code so that smart phone users can scan it and go straight to the relevant landing page on your website.
A spelling error is one of the most common mistakes made in brochure design. It’s a crying shame when a brochure goes to print with a spelling mistake in it. Ensure your brochure artwork is tip top by having a few other people carefully go through it to check that grammar and spelling are OK.